https://risecreative.ai/home daily 1.0 2025-07-30 https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/bed4aced-8eeb-453c-8c40-fa335ea7e3e7/undraw_gravitas_ger1.png https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/44c6a63a-fe8e-44dc-b9ee-8be6d08448ef/undraw_team_85hs.png https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/b990dd6d-11db-4aac-9c98-010b4ae7f6be/87ae3c52-63ad-4392-8a50-c680faf956b1.png https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/7776e80a-560a-416b-a95c-c982672e2996/undraw_social-influencer_hsqo+-+Edited.png https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/8d60e0d2-124d-46d4-a189-36229b096fb3/Headshot+2023+-+white.png https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1591837011277-UE2HH1NT7KR3A7OWKL3K/Adobe+logo.png Home Adobe https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1604634746035-6F3OHFJ6MOGLOV11GP2D/Udacity+Logo.png Home Udacity logo with a stylized letter 'U' and the word 'Udacity' in modern font. https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1591837127334-X4KC6OK7WXET11GOKIYX/Brand+Storytelling+-+Dark+Gray.png Home Brand Storytelling | Book https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1604634746472-GS51A9O6QTXSK3PRVVB5/Abbott+logo.jpeg Home Abbott Diabetes Care https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1591837205189-TZYJ6IKGAFYSVXRYK2V0/CBG+%28logo%29.png Home Church by the Glades https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1591837365786-7AT0Z3SOZAVWYD15V4RZ/HCA-logosRGB_CA_horiz.png Home Hillsong California https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/21036ada-fe53-49b5-b1e9-344c8f2ef3b0/Oracle+Logo.png Home Oracle https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/052aa6fc-c89e-43f0-893a-6c77834604fc/rs-com-logo-blue.png Home Ramsey Solutions https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/155b776b-1241-4398-abd4-7a3dc7406ae5/Truth_Initiative_logo.svg.png Home Truth Initiative https://risecreative.ai/about daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/8d60e0d2-124d-46d4-a189-36229b096fb3/Headshot+2023+-+white.png https://risecreative.ai/executivesocial daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/ab9b0fa5-42e7-4663-88bb-78636c4f6c49/undraw_work-friends_g4mn.png Executive Social - CASE STUDY 1️⃣ VP, GLOBAL PARTNERS, FORTUNE 500 ENTERPRISE CONTEXT The client is a Vice President of Global Partners at a Fortune 500 Enterprise located in Silicon Valley. Their goal is to build and establish their digital footprint via Twitter and LinkedIn, connect with prospects as well as current and future partners. And lastly, build their reputation for thought leadership online. Our in-house “white-glove” ghostwriting program was designed with these tasks in mind. Our key performance indicators (KPIs) included growing their number of engagements, audience, and clicks back to company web domains QoQ. PROBLEM Executive client has limited time, budget, and resources required for creating, reviewing, and approving social media content pieces and stories. An in-house “white-glove” ghostwriting program was needed to drive their social media presence and exceed broader executive communications goals. ACTION After completing an executive personal brand questionnaire, agreeing on terms, responsibilities, and content review cadence, we begin their social media content proposal and review weekly meetings. Here, the client’s executive communications director is presented with proposed user-generated content, branded videos, blog links, and PR articles, and 3rd-party content pieces from well-known publications aligned with their individual tastes, personal brand, and organizational goals. The pieces approved are then scheduled to be published on their social channels. RESULTS Our “white-glove” ghostwriting program supported this client for nearly 2 years. Over the course of time, the results exceeded our initial goals. In Q4 FY19 alone, our program specifically garnered +40% QoQ increase in engagements/reshares and a +31% QoQ increase in clicks to their enterprise web domains on LinkedIn. https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/1c4fe1da-c5de-41dc-ad9b-daeff1ffac39/undraw_laravel-and-vue_fios.png Executive Social - CASE STUDY 2️⃣ EVP OF WORLDWIDE FIELD OPERATIONS, FORTUNE 500 ENTERPRISE CONTEXT The client is an Executive Vice President of Worldwide Field Operations at a Fortune 500 Enterprise located in Silicon Valley. Their goal is to continue establishing their digital footprint via Twitter and LinkedIn, build their reputation for thought leadership online, connect with employees, prospects, and current customers online. Our in-house “white-glove” ghostwriting services were tailored-made with these tasks in mind. Our key performance indicators (KPIs) included growing their number of engagements, audience, and clicks back to company web domains QoQ. PROBLEM The client has limited time, budget, and resources required for creating, reviewing, approving, and sharing social media content pieces and stories. Our in-house “white-glove” ghostwriting program was needed to drive their social media presence and deliver on broader organizational executive communications goals. ACTION After completing an executive personal brand questionnaire, agreeing on terms, responsibilities, and content review cadence, we begin their weekly social media content proposal and review process. At these meetings, the client’s executive communications director is presented with proposed user-generated content, branded videos, blog links, and PR articles, and 3rd-party content pieces from well-known publications. These pieces would be clearly aligned with the client’s personal tastes, brand, and organizational goals. The pieces approved are then scheduled to be published on their social channels using a social dashboard tool over the next ~2 weeks. RESULTS Our “white-glove” ghostwriting program supported this client for nearly 2 years. In Q4 FY19 alone, our program garnered +55% QoQ increase in engagements/reshares and a +12% QoQ increase in clicks to their enterprise web domains on LinkedIn. In fact, one of the client’s posts recapping Day 1 at the world’s largest creativity conference became one of the event's highest engaged posts on LinkedIn. https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/ae3fd7b9-6e1b-4218-8460-b7c9d25476d7/undraw_feeling-proud_tdos.png Executive Social - CASE STUDY 3️⃣ FORTUNE 500 EXEC VS FORTUNE 500 BRAND CONTEXT The client is an Executive Vice President of Worldwide Field Operations at a Fortune 500 Enterprise located in Silicon Valley. In late 2019, their goal was to launch a paid social media campaign on Twitter promoting the company’s recent leadership placement on a software market quadrant published by a well-known leading analytics firm via Twitter. Our KPIs included paid campaign budget(s), number of engagements, clicks back to company web domains, and engagement rate percentage (number of engagements divided by impressions). PROBLEM In addition to promoting this strategic software leadership and PR placement, the client was specifically interested in learning whether this news would garner higher engagement by target audiences on Twitter if delivered by a company executive versus a company-branded Twitter account. Both the company and executive client had limited time, budget, and resources required for driving these efforts. Our in-house “white-glove” ghostwriting program was tapped to do just that. ACTION Our efforts included driving campaign planning, creation, approval, and execution on two parallel paid Twitter campaigns. The hypothesis is showing how target audiences on Twitter, generally speaking, have a higher likelihood to engage with similar users online vs brands. To prove this hypothesis, we ran two paid Twitter engagement campaigns: One on a major company-branded B2B account; One on a prominent and relevant company executive’s account. The company-branded B2B Twitter account’s paid campaign budget accrued 12x the amount compared to the company executive’s. Other than than, both had the same target audiences, creative, similar copy, and CTA (call-to-action). RESULTS Our “white-glove” ghostwriting program supported this 14-day long campaign from ideation to post-campaign reporting. The results showed that the company executive’s paid campaign garnered a significantly higher engagement rate of 10% versus the company-branded B2B Twitter account which garnered a 2% engagement rate. Because of these results, the company now includes paid social campaigns as part of their ongoing executive communications strategy moving forward. https://risecreative.ai/start daily 0.75 2025-08-26 https://risecreative.ai/socialmedia daily 0.75 2025-07-30 https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/dfb5eff5-7420-4eee-a30b-cc1186d98481/4c9f3fe2-c7f5-4a9a-a8e2-8e1bd76780ac.png Social Media Strategy - CASE STUDY 1️⃣ ORGANIC SOCIAL MEDIA STRATEGY FOR A B2B SaaS START-UP CONTEXT In August 2023, a B2B SaaS start-up specializing in financial wellness benefits sought to enhance its brand presence and lead-generation capabilities through organic social media channels. Their goal was to optimize their social media strategy and execution across six brand channels. PROBLEM The company faced several challenges: Limited Online Visibility: The brand struggled to gain sufficient online visibility and engage with its target audience in the competitive B2B SaaS industry. Insufficient Lead Generation: The existing social media strategy was not effectively generating leads, hindering the growth of the sales pipeline. Stagnant Follower Growth: The company's LinkedIn profile was experiencing stagnant follower growth, impeding its ability to expand its network and influence. ACTION To address these challenges, the following actions were taken: Comprehensive Social Strategy: A comprehensive organic social media strategy was developed, tailored to the B2B financial wellness industry, with a focus on the unique benefits offered by the start-up. Content Optimization: High-quality content was created to resonate with the target audience, addressing pain points and showcasing the company's solutions. This content was strategically scheduled and published across the six brand channels. Engagement and Networking: The team actively engaged with the audience by responding to comments, and messages, and participating in relevant industry discussions. This personalized approach aimed to foster meaningful connections. LinkedIn Revitalization: The LinkedIn Company Page was revamped with a more professional and engaging appearance. Consistent posting of industry insights, case studies, and success stories was implemented to attract and retain followers. RESULTS The actions taken yielded significant results within a six-month period: Sales Pipeline Growth: The organic social media marketing efforts resulted in the creation of a $36,000 sales pipeline within just 30 days, showcasing the effectiveness of the new strategy in generating leads. Organic Follower Growth: The company achieved a remarkable +55% increase in organic follower growth on LinkedIn. This expansion of the professional network positioned the brand as a thought leader in the financial wellness sector. Enhanced Visibility: The start-up's online visibility improved significantly, leading to increased brand recognition and trust within the B2B Financial Wellness industry. In conclusion, the strategic overhaul of the organic social media approach for this B2B SaaS start-up led to substantial improvements in lead generation, follower growth, and online presence. The success of this case study underscores the importance of a tailored and proactive social media strategy in achieving business goals. https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/3c957ad2-7eff-4bf1-a636-e7ad7c4e24a6/648b47ac-61c8-4f5f-bc36-ceb6fddba0c0.png Social Media Strategy - CASE STUDY 2️⃣ ORGANIC SOCIAL MEDIA STRATEGY FOR ADOBE'S DIVERSITY & INCLUSION SUMMIT CONTEXT In September 2019, a major Fortune 500 technology company, Adobe, hosted its second annual Diversity & Inclusion (D&I) summit, Adobe For All, in San Jose, California. The company sought to amplify the reach and impact of this significant event through a targeted organic social media strategy. PROBLEM Adobe faced several challenges: Limited Event Visibility: The D&I summit needed to gain greater visibility among its target audience, including employees, partners, and the broader tech community. Real-time Engagement: Effectively sharing live updates, speaker quotes, and event highlights on social media to engage the audience during the summit was a challenge. Metrics for Success: Adobe needed to measure the success of its social media efforts, particularly in terms of engagement and reach, to justify the investment in the D&I summit. ACTION To address these challenges, Adobe took the following actions: Comprehensive Social Media Strategy: A comprehensive organic social media strategy was crafted specifically for the Adobe For All Summit. This strategy included content planning, posting schedules, and audience targeting. Live Event Coverage: Adobe used live tweeting and Instagram Stories to provide real-time updates from the summit. This included sharing speaker quotes, event highlights, and behind-the-scenes content to create a sense of immediacy and involvement. Engagement Maximization: The social media team actively encouraged engagement through compelling visuals, interactive content, and the strategic use of hashtags. This aimed to foster discussions and participation during and after the event. Metrics Tracking: Adobe diligently tracked and analyzed social media metrics to measure the impact of their efforts. This included monitoring organic engagement, reach, and audience sentiment. RESULTS The actions taken during Adobe's Diversity & Inclusion summit resulted in impressive outcomes: Enhanced Event Visibility: The organic social media strategy significantly increased the visibility of the Adobe For All summit, reaching a broader and more engaged audience than in previous years. Real-time Engagement: Live tweeting and Instagram Stories successfully captured the essence of the event, allowing remote participants to feel connected and engaged. High Engagement Posts: The social media strategy yielded the account’s most engaged posts for Adobe in Q4 FY19, garnering over 500 organic engagements on the @AdobeCareers Instagram alone. In conclusion, Adobe's strategic approach to organic social media for its Diversity & Inclusion Summit demonstrated the power of social media in amplifying the impact of corporate events. The success of this case study underscores the importance of real-time engagement, audience targeting, and metrics tracking in achieving social media goals and event objectives. https://risecreative.ai/store daily 0.75 2025-08-26 https://risecreative.ai/store/digital-downloads monthly 0.5 2025-08-26 https://risecreative.ai/store/p/csuitelinkedin monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/5ea10f6f22c341397dc05c1a/92295184-647f-428b-9e98-1b48f122417f/Cover.png Store - The C-Suite LinkedIn Audit